Information We Collect

Information You Provide:

• Contact & Inquiry Data: Name, company name, email address, phone number, country, and message content when you fill out our contact or inquiry forms
• Business Information: Tile requirements, order quantities, target market, and any other details shared during a business inquiry
• RCS Messaging: Your mobile number and message content when you interact with our RCS Business Messaging channel

Information Collected Automatically:

• Usage Data: Pages visited, time on site, referral source, browser type, device type, and IP address — via Google Analytics 4
• Marketing Data: Ad interactions tracked via Facebook Pixel (ID: 249378724896661) and LinkedIn Insight Tag (PID: 8288529)
• Tag Management: Google Tag Manager (GTM-N3CWBWXQ) manages all tracking tags on the site
• Cookies: Session and preference cookies set by WordPress and our analytics/marketing tools

How We Use Your Information

• Responding to inquiries: To reply to product or export inquiries, provide quotations, and facilitate business communication
• Order fulfilment: To process confirmed orders, coordinate shipments, and provide after-sale support
• Marketing communications: To send relevant product updates, new launches, and promotional content — only with your consent
• Website improvement: To analyse traffic patterns and improve our website’s performance and content
• Advertising: To show relevant ads on Google and Meta platforms via Pixels and Tags
• Legal compliance: To comply with applicable laws, regulations, and export documentation requirements

Legal Basis for Processing

• Legitimate Interest: Responding to business inquiries, managing customer relationships, and improving our website
• Consent: For marketing communications, cookies, and RCS messaging — you may withdraw consent at any time
• Contractual Necessity: For processing confirmed orders and fulfilling obligations to buyers
• Legal Obligation: For export documentation, tax records, and compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act)

Cookies & Tracking Technologies

Our website uses cookies and tracking technologies to enhance your experience and measure marketing performance.

• Essential Cookies: Required for the website to function (session management, security)
• Analytics Cookies: Google Analytics 4 (GA4) — tracks page views, user behaviour, and traffic sources
• Marketing Cookies: Facebook Pixel (ID: 249378724896661) — ad performance and Meta retargeting
• Marketing Cookies: LinkedIn Insight Tag (PID: 8288529) — supports LinkedIn ad campaigns
• Tag Management: Google Tag Manager (GTM-N3CWBWXQ) — manages all tracking tags
• Preference Cookies: Remembers language and region preferences

You can control cookies through your browser settings. If visiting from the EU/EEA, a cookie consent banner will be presented in accordance with GDPR.

Sharing Your Information

We do not sell, trade, or rent your personal information. We may share information only in these limited circumstances:

• Service Providers: Trusted tools (email platforms, CRM — GoHighLevel, web hosting) bound by confidentiality agreements
• Advertising Platforms: Google Ads and Meta Ads receive anonymised/aggregated data — no personally identifiable information is shared directly
• Export/Logistics Partners: For confirmed orders, shipping and contact details shared with freight partners only as needed
• RCS Platform Providers: Authorised RCS messaging aggregators compliant with TRAI regulations
• Legal Requirements: If required by Indian law, court order, or government authority
• Business Transfer: In the event of a merger or acquisition, you will be notified in advance

Data Retention

• Inquiry data: Retained for up to 3 years for potential business follow-up
• Order and transaction data: Retained for 7 years for accounting and legal compliance
• RCS message logs: Retained for 12 months from the date of last interaction
• Newsletter subscribers: Retained until you unsubscribe
• Website analytics data: Typically 14 months (Google Analytics default)

After the retention period, data is securely deleted or anonymised.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Object: Object to processing for marketing purposes
• Right to Withdraw Consent: Withdraw consent at any time by unsubscribing or contacting us
• Right to Data Portability: Request your data in a machine-readable format (EU residents under GDPR)

To exercise any of these rights, contact us at info@orkaytiles.com. We will respond within 30 days.

Security of Your Data

• SSL/HTTPS encryption for all website traffic
• Access controls — only authorised Orkay Tiles staff can access business inquiry data
• Regular website security scans and WordPress updates
• Secure email communication for business inquiries

No internet transmission method is 100% secure. In the event of a data breach affecting your rights, we will notify you as required by applicable law.

Third-Party Links

Our website may contain links to third-party sites including IndiaMART, Alibaba, social media platforms, and logistics partners. These have their own privacy policies and we have no control over their practices. We encourage you to review the privacy policy of any third-party site you visit through links on our website.

Children’s Privacy

Our website and services are intended for business use and directed at adults (18 years and above). We do not knowingly collect personal information from children under 18. If you believe a minor has submitted information to us, contact us at info@orkaytiles.com and we will delete such data promptly.

International Data Transfers

Orkay Tiles is based in India and operates globally. When you submit an inquiry from outside India, your personal data may be transferred to and processed in India under the Digital Personal Data Protection Act, 2023 (DPDP Act). For visitors from the EU/EEA, we ensure appropriate safeguards are in place in accordance with GDPR requirements.

RCS Business Messaging

When you interact with our RCS Business Messaging channel, we collect your mobile number, message content, and interaction data (delivery status, read receipts, button selections). This data is used solely to respond to your enquiries and provide business communication.

You may opt out at any time by replying STOP or UNSUBSCRIBE to any Orkay Tiles RCS message. Our RCS service complies with TRAI TCCCPR 2018 regulations.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When significant changes are made, we will update the “Last Updated” date at the top of this page. Your continued use of the website after changes are posted constitutes acceptance of the updated policy.

Contact Us

For questions, concerns, or data requests regarding this Privacy Policy: